Approximately 50% of the words we use on a daily basis consist of circa 100 recurring words. And most of our conversations make use of merely a few thousand words. Therefore, learning the 1000 most common words of a language gives a solid linguistic grounding in this language. All businesses are facing more or less head-on global competition due to economic globalization.
In this context, either you choose to remain in your local stronghold even if it hampers the growth of your business, either you decide to conquer new export markets and in this case, there is no other choice for you but to learn to speak one or more languages in order to address your foreign prospects. You sho... [Read more...]