Language and Culture
Challenges of Chinese to English translation or how to avoid Chinglish
China is well-known for its populous land and abundant history. Its language is considered the oldest and the most spoken around the world. No wonder, Chinese language is extending its popularity, heading today towards an even more important position.
Brand translation - mistakes in localizing advertisement campaigns
Achieving success with an enticing slogan in your mother tongue can be a great premise for a market extension overseas. Enhanced sales converted into increased financial revenues is what the contemporary businesses are aspiring to. But here’s another turn of events resulted in failed expectations due...
Most translated books - the annual poetry and novel translation contest 2019
The conversion of creative content into other languages, including novels and poetry, plays a key role in reaching a broader audience by spreading literature world wide.Why is the literary translation important?In fact, the translation of books is of great importance. Firstly, it contours our understanding...
Why is difficult to translate Donald Trump? Trumpslation explained.
The increased demand for political translation brings some sensitive questions into the international scenario. Apparently innocuous errors or details omitted by negligence can become subject to serious conflicts, and even leading to war. In order to ensure the proper message rendition, the most viable means of identifying and...
Is Emoji Becoming a Language?
Virtual communication has put in front of us new possibilities of interaction. Facebook, Snapchat, Twitter, Instagram and a network of other apps calls for improved and more dynamic means of expression by regularly releasing fresh emoji, ready to serve to the distribution of less ambiguous messages.
The...
Best Localization Process Practices
‘‘If you are trying to persuade people to do something, or to buy something, it seems to me that you should use their language, the language they are using every day, the language in which they think.’’- David Ogilvy
Business is now becoming more and...
The most sought-after languages in the business world by region
Approximately 50% of the words we use on a daily basis consist of circa 100 recurring words. And most of our conversations make use of merely a few thousand words. Therefore, learning the 1000 most common words of a language gives a solid linguistic grounding in this language. All businesses...
