Language and Culture

‘‘If you are trying to persuade people to do something, or to buy something, it seems to me that you should use their language, the language they are using every day, the language in which they think.’’- David Ogilvy Business is now becoming more and more global, meaning more competition but also a great potential when it comes to making your product a success. Localization (also referred to as "l10n") is the process of adapting a product or content to a specific locale or market. Translation is only one of several elements of the localization...

Approximately 50% of the words we use on a daily basis consist of circa 100 recurring words. And most of our conversations make use of merely a few thousand words. Therefore, learning the 1000 most common words of a language gives a solid linguistic grounding in this language. All businesses are facing more or less head-on global competition due to economic globalization. In this context, either you choose to remain in your local stronghold even if it hampers the growth of your business, either you decide to conquer new export markets and in this case, there is no other choice...