Interesting Facts about Latin American Spanish

Tatiana Osoblivaia

30/12/2020

Language and Culture
Everything you want to know about Latin American SpanishThe Spanish language is widely popular all around the world, but we rarely think about the varieties of Spanish used in the Iberic peninsula (Spain) and in Latin America, from Argentina, Uruguay to Mexico and Cuba. For all the ...
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Interesting Facts about Latin American Spanish

Brand translation - mistakes in localizing advertisement campaigns

Tatiana Osoblivaia

13/08/2019

Language and Culture
Achieving success with an enticing slogan in your mother tongue can be a great premise for a market extension overseas. Enhanced sales converted into increased financial revenues is what the contemporary businesses are aspiring to. But here’s another turn of events resulted in failed expectations due ...
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Most translated books - the annual poetry and novel translation contest 2019

Tatiana Osoblivaia

02/08/2019

Language and Culture
The conversion of creative content into other languages, including novels and poetry, plays a key role in reaching a broader audience by spreading literature world wide.Why is the literary translation important?In fact, the translation of books is of great importance. Firstly, it contours our understanding ...
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Why is difficult to translate Donald Trump? Trumpslation explained.

Tatiana Osoblivaia

29/07/2019

Language and Culture
The increased demand for political translation brings some sensitive questions into the international scenario. Apparently innocuous errors or details omitted by negligence can become subject to serious conflicts, and even leading to war. In order to ensure the proper message rendition, the most viable means of identifying and ...
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Is Emoji Becoming a Language?

Tatiana Osoblivaia

26/06/2019

Language and Culture
Virtual communication has put in front of us new possibilities of interaction. Facebook, Snapchat, Twitter, Instagram and a network of other apps calls for improved and more dynamic means of expression by regularly releasing fresh emoji, ready to serve to the distribution of less ambiguous messages. The ...
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Best Localization Process Practices

Tatiana Osoblivaia

19/11/2018

Language and Culture
‘‘If you are trying to persuade people to do something, or to buy something, it seems to me that you should use their language, the language they are using every day, the language in which they think.’’- David Ogilvy Business is now becoming more and ...
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The most sought-after languages in the business world by region

Tatiana Osoblivaia

06/06/2017

Language and Culture
Approximately 50% of the words we use on a daily basis consist of circa 100 recurring words. And most of our conversations make use of merely a few thousand words. Therefore, learning the 1000 most common words of a language gives a solid linguistic grounding in this language. All businesses ...
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