Best Localization Process Practices

Tatiana Osoblivaia

19/11/2018

Language and Culture

‘‘If you are trying to persuade people to do something, or to buy something, it seems to me that you should use their language, the language they are using every day, the language in which they think.’’- David Ogilvy Business is now becoming more and ...

Translation Quality Assurance Process

Tatiana Osoblivaia

11/11/2018

Language services industry

"The planned and systematic activities implemented in a quality system so that quality requirements for a product or service will be fulfilled." - American Society for Quality (ASQ) You can think of quality assurance as the activities and management processes that are enlisted to ensure that ...

Languages of the future in business and the translation industry

Tatiana Osoblivaia

19/10/2018

Multilingualism

"One language sets you in the corridor for life, two languages open every door along the way.’’- Frank Smith The world's language system is undergoing rapid change because of demographic trends, new technology and international communication. These ...

Why Medical Translation Services Matter?

Tatiana Osoblivaia

13/10/2018

Interpretation

''Language has been described as medicine's most essential technology - the principal instrument for conducting its work.'' - (Jackson, 1998) Language is the most common barrier in any health care setting and has been found to be a risk factor with adverse outcomes. Health ...

The advantages of multilingual e-mail marketing

Tatiana Osoblivaia

06/10/2018

Multilingualism

“Personalization — it is not about first/last name. It’s about relevant content.” — Dan Jak, Head of e-mail & SMS, British Gas While it is true that the use of e-mail for social communication has dwindled over the years, the same doesn't ...

Audio or video transcription. Do you need it?

Tatiana Osoblivaia

29/09/2018

Interpretation

“Trust what you see. Not what you hear.” What is transcription of an audio or video recording?Transcription is a high-skill process that involves listening to a recording, researching the subject, understanding the context ...

Does your company actually need a professional translation?

Tatiana Osoblivaia

21/09/2018

Multilingual SEO

“A little knowledge goes a long way.” Translation or language consulting service for your company should be one of your core marketing strategies if you seek to do business internationally. If ...

Why is Translation Memory (TM) and Glossary creation important?

Tatiana Osoblivaia

15/09/2018

Translation technology

“Memory is the treasury and guardian of all things.” - Marcus Tullius Cicero If not acquainted with the translation industry, you most likely confuse the meaning of translation memory and glossary. On the contrary, those initiated in the industry understand how these functions dramatically help increase efficiency, save time and ...

Translation services rates: How are they priced in different markets?

Tatiana Osoblivaia

07/09/2018

Language services industry

“Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product.”– Ron Johnson Pricing is one of the classic “4 Ps” of the marketing mix (product, price, place and promotion). Your pricing influences how the market perceives ...

Best Localization Process Practices

‘‘If you are trying to persuade people to do something, or to buy something, it seems to me that you should use their language, the language they are using every day, the language in which they think.’’- David Ogilvy Business is now becoming more and ...

Translation Quality Assurance Process

"The planned and systematic activities implemented in a quality system so that quality requirements for a product or service will be fulfilled." - American Society for Quality (ASQ) You can think of quality assurance as the activities and management processes that are enlisted to ensure that ...

Languages of the future in business and the translation industry

"One language sets you in the corridor for life, two languages open every door along the way.’’- Frank Smith The world's language system is undergoing rapid change because of demographic trends, new technology and international communication. These ...

Why Medical Translation Services Matter?

''Language has been described as medicine's most essential technology - the principal instrument for conducting its work.'' - (Jackson, 1998) Language is the most common barrier in any health care setting and has been found to be a risk factor with adverse outcomes. Health ...

The advantages of multilingual e-mail marketing

“Personalization — it is not about first/last name. It’s about relevant content.” — Dan Jak, Head of e-mail & SMS, British Gas While it is true that the use of e-mail for social communication has dwindled over the years, the same doesn't ...

Audio or video transcription. Do you need it?

“Trust what you see. Not what you hear.” What is transcription of an audio or video recording?Transcription is a high-skill process that involves listening to a recording, researching the subject, understanding the context ...

Does your company actually need a professional translation?

“A little knowledge goes a long way.” Translation or language consulting service for your company should be one of your core marketing strategies if you seek to do business internationally. If ...

Why is Translation Memory (TM) and Glossary creation important?

Translation services rates: How are they priced in different markets?

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