Multilingual SEO translations for international SEO strategy

Multilingual SEO translations for international SEO strategy

Tatiana Osoblivaia

23/09/2022

Multilingual SEO

 

International SEO strategy is the method of targeting customers from different countries. It can be used for increasing website traffic, improving user engagement and promoting a business globally.

An international SEO strategy is a plan for promoting your site internationally. It’s a critical aspect of any marketing strategy because if you are selling to customers around the world, localization should be top of mind for your business.

Multilingual SEO differs from regular SEO in that it involves optimizing web content for the search engines of multiple countries. This can be done by using related keywords to ensure that your website appears in foreign search engine results, regardless of the language.

 

Why You Need Multilingual SEO services

Multilingual SEO is the process of optimizing a website to rank higher in search engines for multiple languages.

The world is becoming more connected than ever before. Businesses are expanding globally, customers can find information in their native language online, and local businesses need to be able to promote themselves and communicate with customers in their region.

SEO is a marketing strategy that helps your website rank higher in search engines, usually through the use of keywords and other SEO elements. If you’re looking to get more traffic and sales from your website, you need to make sure it’s optimized for search engines and multilingual SEO.

 

The benefits of multilingual SEO include

  • Increased traffic from new markets and customers around the world.
  • Expanding your brand awareness and reach.
  • Improving your organic ranking results across countries and regions..

 

Main problems of making multilingual website SEO

The main problem in making a multilingual website SEO is the language barrier. Creating content for two or more languages requires that the contents be translated narratively and grammatically so that readers can understand them easily

 

The main problems with making a multilingual website SEO for international markets are:

  • Translating content into other languages is difficult due to the differences in grammar and syntax.
  • The keywords you are targeting need to be popular both in your main country and also in all of the other countries you want to target.
  • Setting up localized Domain Name Servers (DNSs).
  • Localizing online marketing assets like videos, banners, and text.
  • Localizing files with meta-description and titles in each language version.
  • You also need to ensure that your site doesn’t penalize by Google for being what they call geo-targeted websites, which essentially means that it is written for a particular language or location, rather than for the whole world.
  • Ensure each page has the same title, description and meta tags.
  • Use multi-lingual plugins on your site.

 

How to make multilingual SEO translations for a website

If you want to get your website ranked on different search engines for multiple languages, you will need to use multilingual SEO. This means that you need to create separate pages for each language and make them rank on the search engine results pages (SERPs).

If you are not sure how to do this, here are some things you can do:

  • Create a separate page for each language version of your website. One page per language version will allow you to have more control over the content of each page, which is one of the factors that affect how well your site ranks in Google's search results.
  • Use a 301 redirect when moving content from one page to another. If there are any broken links or redirects that point back to old URLs, this could lead to a loss of traffic and lower rankings. So, if you move a piece of content from one page to another, make sure that all internal links are updated with 301 redirects so that visitors don't get lost along the way!
  • Make sure all URLs are short and easy to remember. If possible, try using numbers instead of words whenever possible because these tend to rank better in Google's webmaster tools (and most other search engines).

 

Our international SEO services for international SEO translations

Using the right International SEO strategy is essential to your business. We'll optimize your websites to help you rank in more local search results.

Our international SEO translation services will help you reach the right audience while attracting new prospects in your target market. We provide our clients with a range of services to cater to their unique needs. Our team of translators and copywriters is highly skilled in multiple languages including Chinese, Japanese, Korean, Spanish and French. We employ the best linguistic tools and techniques to ensure that your website is optimized for search engines in all languages.

 

Our international SEO services include:

  • Content Translation - We translate your content from one language into another.
  • Keyword Research - We conduct keyword research on your behalf so that you can optimize your site for search engines in other languages without having to hire someone from that particular country or region.

While a site's content should be the top priority, in this day and age it is impossible to have an international presence without having strong SEO techniques in place. Keep these details in mind when planning and developing your site, and watch your visitors grow!

 

 

PoliLingua

Our translations are performed by translators carefully selected to align with the subject matter and content of your project. They meet and exceed international quality standards. Upon request, we will provide you with a certificate attesting to the precision of our translations