Why Businesses Shouldn’t Overlook Catalan Translation
Businesses often prioritize global languages such as English, Spanish, Mandarin, or French. This global mindset can sometimes overshadow the importance of regional languages that hold significant economic and cultural value. One such language is Catalan—spoken by over 10 million people across Catalonia, Valencia, the Balearic Islands, Andorra, and parts of France and Italy. For businesses operating in or targeting these regions, translating content into Catalan is a smart strategic decision.
Catalan Language Overview
Catalan is a Romance language with deep historical roots and a strong cultural identity. It is spoken by over 10 million people primarily in Catalonia, the Balearic Islands, and Valencia (where it is known as Valencian), as well as in the country of Andorra—where it is the official language—and in parts of eastern Aragon, southern France (Roussillon), and the city of Alghero in Sardinia, Italy. Catalan evolved independently from Latin, alongside other Romance languages such as Spanish, French, and Italian, and it has its own standardized grammar, vocabulary, and orthographic rules. It is used in education, media, government, and everyday life across the regions where it is spoken. Recognized as a co-official language in several autonomous communities in Spain, Catalan plays a crucial role in regional governance and identity, making it a vital language for businesses, institutions, and cultural organizations operating in these areas.
Why Catalan Translation Makes Business Sense
1. Local Preferences Matter
Studies consistently show that consumers prefer to buy from websites or brands that offer information in their native language. Even when Catalan speakers are bilingual (most also speak Spanish fluently), they often choose Catalan in daily life, especially in education, media, and online platforms. A business offering user interfaces, marketing materials, or product descriptions in Catalan can differentiate itself from competitors who ignore this preference.
2. Catalan Content Enhances Brand Reputation
In regions where cultural identity is strongly tied to language, failing to offer services in the local language can be seen as dismissive or out of touch. On the other hand, brands that embrace Catalan are often perceived as inclusive and community-oriented. This can be particularly valuable for sectors such as hospitality, healthcare, public services, education, and local e-commerce, where clear, accessible communication is essential.
3. Boosting SEO and Digital Visibility
Creating a localized website or app in Catalan can help businesses improve search engine rankings in regional searches. Users searching in Catalan will be more likely to find content that is written in their language. This increased visibility can lead to higher conversion rates, especially in digital advertising campaigns or local listings. Platforms like Google and Facebook allow targeting by language, and offering Catalan content makes it easier to segment and reach the right audience.
4. Public Sector and Legal Requirements
In many parts of Spain, especially Catalonia, public institutions are required by law to communicate in Catalan. If your company is bidding for government contracts, public tenders, or educational partnerships, providing materials in Catalan may not just be recommended—it could be mandatory. Legal and administrative documents, software interfaces, and promotional materials often must include Catalan versions to comply with regional regulations.
Partner with PoliLingua for Catalan Translation Services
To ensure your Catalan translation is accurate, culturally appropriate, and industry-specific, working with a professional language service provider is essential. PoliLingua is a trusted partner for businesses seeking high-quality Catalan translation and localization solutions. With over 20 years of experience in the industry, we deliver certified translation services across more than 100 languages, including Catalan.
Our team of native Catalan linguists, editors, and subject-matter experts is equipped to handle a wide range of content types, from legal and marketing documents to websites, software, technical manuals, and educational materials. We apply rigorous quality assurance processes and tailor our services to meet your timelines, compliance needs, and business goals.
Whether you're entering the Catalan-speaking market for the first time or expanding your existing presence, PoliLingua is here to help your message resonate with the right audience clearly and professionally.
